Privacy Policy
Trust is fundamental to everything we do. That includes how we handle your personal information.
At Anday, we work with organisations, institutions and leaders operating in complex strategic environments. Trust is essential not only in our advisory work, but also in how we handle personal information.
We only collect the personal data necessary to respond to enquiries, provide our services and improve your experience of our website. We never sell personal data, and all processing is carried out in accordance with the EU General Data Protection Regulation (GDPR).
Privacy Policy
Effective Date: 2026-06-28
1. Introduction
This Privacy Policy explains how Anday AB collects, uses, stores and protects personal data when you use our website, contact us or engage our advisory and Strategic Advisory services.
We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR), the Swedish Data Protection Act (Dataskyddslagen), and other applicable laws.
2. Data Controller
Anday AB
Company Registration Number: 5593880700
Registered Office: Sweden
Email: anna.jaderstrom@anday.se
Website: www.anday.se
For questions regarding this Privacy Policy or your personal data, please contact us using the details above.
3. What Personal Data We Collect
Depending on your interaction with us, we may collect:
Contact Information
Name
Company or organisation
Job title
Email address
Telephone number
Postal address (where applicable)
Business Information
Information you voluntarily provide during enquiries, meetings or consulting engagements.
Website Information
If our website uses analytics, we may collect:
IP address (where applicable)
Browser type
Device information
Pages visited
Date and time of access
Referring website
Communication Data
Correspondence by email, contact forms or other communications.
4. Why We Process Personal Data
We process personal data for the following purposes:
Responding to enquiries
Providing advisory and consulting services
Managing client relationships
Preparing proposals and contracts
Fulfilling legal and accounting obligations
Improving our website and services
Protecting our business against fraud or misuse and maintaining the security of our services
5. Legal Basis for Processing
We process personal data under one or more of the following legal bases under Article 6 GDPR:
Performance of a contract
Legitimate interests
Compliance with legal obligations
Consent (where required)
6. Confidentiality
Given the nature of our work in Strategic Advisory, defence, geopolitics and institutional engagement, confidentiality is fundamental to how we work.
We do not disclose confidential client information unless:
required by law;
authorised by the client; or
necessary for providing agreed services through trusted service providers.
7. Sharing Personal Data
We do not sell personal data.
Where necessary, we may share information with carefully selected service providers such as:
IT service providers
Cloud hosting providers
Email providers
Accounting or legal advisers
These providers process data only on our instructions and are subject to confidentiality and GDPR obligations.
8. International Transfers
Where personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms.
9. Data Retention
We retain personal data only for as long as necessary to:
provide our services;
comply with legal obligations;
resolve disputes; and
protect our legal interests.
Accounting records are retained in accordance with Swedish legal requirements.
10. Information Security
We implement appropriate technical and organisational measures to protect personal data against:
unauthorised access
accidental loss
destruction
alteration
disclosure
No internet transmission or electronic storage method is completely secure, but we continuously work to protect your information.
11. Your Rights
Under GDPR, you may have the right to:
access your personal data;
request correction of inaccurate data;
request deletion ("right to be forgotten");
restrict processing;
object to processing;
request data portability;
withdraw consent where processing is based on consent.
Requests may be submitted using the contact details above.
12. Cookies
Our website may use cookies and similar technologies.
Where legally required, we obtain your consent before placing non-essential cookies.
For more information, please see our Cookie Policy.
13. Third-Party Websites
Our website may contain links to external websites.
We are not responsible for the privacy practices of third-party websites.
14. Complaints
If you believe we have processed your personal data unlawfully, you have the right to lodge a complaint with:
Integritetsskyddsmyndigheten (IMY)
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be published on our website together with its effective date.
If you have any questions about how we process personal data, we encourage you to contact us. We believe openness and transparency are essential to building trust.