Helping leaders understand the forces that shape the world they operate in
Strategic advisory at the intersection of geopolitics, defence, institutions and industry.
Organisations today operate in an environment where geopolitics, security, industrial policy and institutional change increasingly shape markets, partnerships and long-term competitiveness.
Understanding these structural shifts is no longer optional. It is becoming a strategic capability.
Anday helps organisations understand change, navigate uncertainty and make informed strategic decisions.
Latest Essay
The Week Washington Rewrote Its Space Strategy, and Europe Argued About a Lake
Attention is not the same as significance. In an environment where strategic change can unfold quietly, what we notice and what we overlook can shape how well we understand the world around us. This essay explores how selective attention can become a strategic vulnerability, and why the stories that travel are not always the stories that matter most.
🧭 Understand
Understanding the geopolitical, institutional and historical forces shaping today's strategic environment.
🧭 Connect
Building trusted relationships across government, industry and Europe's defence ecosystem.
🧭 Navigate
Helping organisations identify what matters, cut through complexity and make informed strategic decisions.