Helping leaders understand the forces that shape the world they operate in
Strategic advisory at the intersection of geopolitics, defence, institutions and industry.
Organisations today operate in an environment where geopolitics, security, industrial policy and institutional change increasingly shape markets, partnerships and long-term competitiveness.
Understanding these structural shifts is no longer optional. It is becoming a strategic capability.
Anday helps organisations understand change, navigate uncertainty and make informed strategic decisions.
Latest Essay
Beyond Trump: What Aspen Reveals About America’s Strategic Direction
Europe may be waiting for America to change its president. But what if the more important question is whether America has already changed its strategic assumptions?
Drawing on observations from the Aspen Security Forum 2026, this essay explores why the shift in American strategic thinking may be broader than the Trump administration and what that means for Europe, NATO and the future of the transatlantic relationship.
🧭 Understand
Understanding the geopolitical, institutional and historical forces shaping today's strategic environment.
🧭 Connect
Building trusted relationships across government, industry and Europe's defence ecosystem.
🧭 Navigate
Helping organisations identify what matters, cut through complexity and make informed strategic decisions.